Hiii it's Indi here!

Let's start with the most important part, I long for young girls to know who they are and who they were created to be. Full stop - I could end there honestly. But what better than a bit about my story and what prompted me to begin Pink Letters!

Where it began

When I was at school I didn't have the best of times. Year 9 was when I began to struggle. The hot and coldness of friendships, the exclusion of friends, the battle of knowing which parties to attend to depending on who was going and juggling life. I felt like there was no one I could talk to about what school was REALLY like as a Gen Z with social media and extra pressures added on. I felt that no adult truly understood what my friends would post on snapchat about, or the things the boys at my school would say about my body or what kids my age were ACTUALLY doing. So I wanted to do something, and fast.

Changing the narrative

SO this begins a new story for girls in school. Gone are the days that girls don't have a resource who can understand at least half of what school is truly like for them. All experiences are different but what we can all truly relate to is that encouragement goes a long way. If I can pass on what I learnt, the dos and dont's of school/college life, then what better to share it in letter form.

Pink Letters began

A monthly letter service of encouragement all packaged in pink written by myself. I felt so pulled to do something, be something for these girls still in school. To share my stories, what I would go back and do differently and tell the most embarrassing moments I hope they never have to experience. I don't want to shy away from the BIG topics - the ones you'd have a 1am chat with your big sister about. Our Goal is to make you feel a whole lotta love because you deserve nothing less.

How it’s going

The first day I launched pink letters my goal was to reach 50 girls from my local community. Well the word got out to the local schools and on and on and I got to 700 girls worldwide within the first few months. I took some time away to dream about this community and then returned with a rebrand, a more safe system and a bigger vision than ever before. So now we get to you, the most important part. The reason I began this in the first place. For girls to know that they can get through school, college with their heads held high as they face all the twists and turns a teenager goes through. My hope is that through these letters, you discover more about who you are and who you were made to be. That doesn't begin after school life by the way, that begins now.